Cupra celebrates hattrick at the 2021 Golden Steering Wheel awards

Cupra has won three trophies at the prestigious 2021 Golden Steering Wheel awards.

The Cupra Leon won the Golden Steering Wheel in the Small & Compact Cars category, while the Cupra Born, the brand’s first all-electric model, came out top in Small & Compact Electric Cars. The 390PS Cupra Formentor VZ5 completed the trophy haul, triumphing in the SUV”category.

“Three years ago, a group of believers had a dream: to create an entirely different brand. Big dreams start with a few believers,” said Wayne Griffiths, CEO of Cupra. “The Cupra Formentor VZ5 is the ultimate statement of what Cupra is capable of achieving in the combustion world. Racing is part of Cupra’s DNA and we will continue this way with our future electric models: the Cupra Tavascan in 2024 and our Cupra Urban Rebel in 2025.The hattrick with three Goldene Lenkräde shows that the Cupra Formentor is not a one hit wonder and that more and more customers are looking to join the Cupra Tribe.”

The Golden Steering Wheel competition was set up by Axel Springer, Europe’s largest publishing house, in 1976. Long established as the most important awards in the automotive industry in Germany, its combination of reader and expert jury votes makes it highly coveted.