Cupra UrbanRebel Concept due for 2025 launch

Cupra is pushing the limits with its most radical interpretation of an urban electric car, the Cupra UrbanRebel Concept, which will be launched in 2025.

Racing is at the core of Cupra’s DNA and that’s why the company decided to present the vision of its 100% all-electric urban vehicle first as a race car with bold and sharp looks: the Cupra UrbanRebel Concept.

“The Cupra UrbanRebel Concept is a radical interpretation of the company’s urban electric car, due to be launched in 2025. This racing concept gives an idea of the design language of the future street-car and will inspire its creation,” said Wayne Griffiths, CEO of Cupra. “The urban electric car is a key strategic project not only for our company, but also for the Volkswagen Group, as our aim is to produce more than 500,000 urban electric cars per year in Martorell for different Group brands. The urban electric car will democratise and make accessible electromobility to the masses.”

The Cupra UrbanRebel Concept builds on the design foundations of the 100% electric urban vehicle that will be launched in 2025. The road version will mix astonishing design with supreme dynamics and will be based on the Volkswagen Group’s MEB short platform.

It represents a revolution in the brand towards a more progressive design language, while maintaining the values that identify each Cupra model: its sportiness and character making it an unconventional challenger brand.