Electric Avenue – The Road To 2030
The Goodwood Festival of Speed presented is set to host Electric Avenue – The Road To 2030 a new interactive home for electric mobility at the iconic automotive event.
The major new attraction has been designed to encourage a lasting legacy of positive change by enabling visitors to explore the electric way of life; a space where they can ask questions of the experts, inspect the latest EVs and learn about the benefits associated with switching to electric.
The exhibition structure will captivate visitors, immersing them in a series of powerful visuals, bold colours and a stunning soundscape. On display among a series of towering projections, will be an extensive collection of EVs including city cars, saloons, SUVs, sports cars and hypercars, all appearing at Goodwood’s invitation. The ambition behind Electric Avenue – The Road To 2030 is to make electric mobility uniquely accessible, with visitors able to explore and compare different makes and models and discover this new way of life for themselves.
As the world’s greatest celebration of motorsport, automotive culture and future technology, Goodwood recognises that the Festival of Speed has a significant role to play in supporting consumers on the road to 2030 (when the sale of pure petrol and diesel road cars will be outlawed), as well as the UK Government’s initiative to be producing net zero emissions by 2050. Electric Avenue – The Road To 2030 has been carefully created and curated to empower visitors when it comes to embarking on an electric future.
There will be industry experts on-hand ready to answer questions on everything from finance and running costs, to the realities of range and reliability, as well as charging times and locations. For those starting out on their electric journey, it will provide an insight into the EV best suited to their lifestyle.
Announcing the new initiative, The Duke of Richmond said: “The Festival of Speed has always taken a defining position on cutting-edge technology and the future of mobility, and we have long championed electric, connected and autonomous vehicles. I am delighted that Electric Avenue – The Road to 2030 presented by Sky Zero will enable visitors to explore the future of mobility for themselves. I am also immensely grateful to Sky Zero for joining us in this new venture and to our automotive partners for their continued support of the Festival of Speed.”
Transport Minister Rachel Maclean said: “As we put our foot down and accelerate towards a zero-emission transport future, I’m delighted to see this year’s Goodwood Festival of Speed showcasing some of the latest models of EVs at the new Electric Avenue.
“With £2.8bn of government support to encourage their take-up, there has never been a better time to switch to an EV – helping clean up the air in towns and cities right across the UK.”