Glampervanning for winter

A new trend for glampervanning is on the rise this winter as Brits look for inventive ways to staycation with loved ones during the colder months of COVID-19 – and it is being driven by a surprising demographic.

A survey of 2,000 UK adults, commissioned by Auto Trader has revealed that 71% of Brits who are thinking about taking a holiday this winter would consider staying in a luxury caravan or motorhome.

The data also reveals a 156% year on year rise in advert views for top end models – motorhomes and caravans costing between £50,001-£100,000 – that have more advanced technology and features.

Caravan and motorhome holidays are proving to be good options for holidaymakers amidst the ongoing pandemic.

Surprisingly, of those who are considering a holiday this winter, it is the younger generations – adults aged 18-44 – who are most likely to consider a caravan or motorhome holiday (95%) with almost 1 in 3 of these (32%) saying they would be willing to spend more than £1,000 to rent a luxury caravan or motorhome for a holiday this winter.

Nearly 1 in 5 of this group (18%) agree that taking a trip in a caravan or motorhome would be a great way to have a holiday whilst adhering to lockdown restrictions and more than 1 in 10 (13%) say it would be safer than a hotel or Airbnb this year.

However, gone are the days of trying to keep warm in a beat up, poorly-insulated old caravan or motorhome – the younger generation is all about ‘glampervanning’ this winter and has a list of requirements that need to be met before they will consider this kind of trip.

Topping the list of must-haves is a Smart TV with integrated Netflix, followed by a full cooking suite and a spacious sofa for relaxing.

High-speed in-built Wi-Fi was the fourth most important feature and completing the top five was a decent pressure shower. More than 1 in 10 (13%) even said they would love an onboard jacuzzi bath to allow them to truly relax.