Hendy Group steps up to the crease to support Hampshire Cricket

Hendy Group has been named as official supporter of Hampshire Cricket for the 2021 season with both parties gearing up for a busy season ahead.

Hendy chief executive Paul Hendy said the start of the cricket season coincides with the reopening of the Hendy Group showrooms following the latest lockdown, with support of Hampshire Cricket being the perfect opportunity to showcase the group’s expanding portfolio in the county.

“We continue to add to our portfolio in Hampshire and our support of Hampshire Cricket enables us to spread the word about our operations locally,” said Paul.

“At the end of last year we added Jaguar Land Rover in Southampton to the Hendy family and have recently opened new Renault, Dacia and Lotus dealerships in Eastleigh.”

These new dealerships add to Hendy Group’s existing portfolio in the county which includes Ford, Honda, Mazda, Kia, Renault, Ford Commercial and its award-winning Car and Van Store.

The company has supported Hampshire Cricket and its players for a number of years and Paul said he was delighted they can join forces again for 2021.

As part of Hendy’s support of the cricket the first team players will have the Hendy name on their shirts for the Men’s One Day Cup and the T20 Blast together with advertising in the ground and a social media presence.

“We are delighted to welcome Hendy as a partner for the 2021 cricket season. Hendy is a long-term supporter of both Hampshire Cricket and The Southern Vipers and we truly value our partnership,” said Tom James, head of sales and commercial partnerships at The Ageas Bowl.

“We look forward to seeing its brand on the back of both our Men’s Royal London One Day Cup and T20 Vitality Blast kits, as we get set to welcome back fans to The Ageas Bowl this summer.”