Hendy launches CUPRA dealership

CUPRA has launched its all-new retail network which includes Hendy Group to coincide with the arrival of the performance SUV Coupe, Formentor.

The CUPRA retail spaces are mainly located within existing SEAT retail sites, but are staffed by CUPRA specialist teams and are designed to deliver a more personalised retail experience for customers across the UK.

Focused on delivering a bespoke ownership experience, the new retailers offer timed appointments, enhanced, longer test drives and bespoke services, with dedicated CUPRA specialists providing a personalised experience at the forefront of its new approach.

Richard Harrison, CUPRA UK managing director, said: “With CUPRA we offer a refreshing alternative to traditional premium car ownership, with a stunning new model line-up brought to you by real CUPRA enthusiasts, who love spending time helping you discover and enjoy the CUPRA experience.”

Our new CUPRA retail spaces launch at the same time as our model range expands with the arrival of the fantastic CUPRA Formentor, new CUPRA Leon hatchback and estate Plug-in hybrids, plus the new CUPRA Ateca, and really signals the start of an exciting growth phase for the brand.”

The CUPRA Formentor, the epitome of the brand’s DNA, is available to order now in V1 150PS TSI manual trim priced from £27,395, as well as the range-topping VZ Edition 310PS TSI DSG 4Drive which is available from £43,840.

Formentor joins the CUPRA Ateca and CUPRA Leon models, ahead of the all-electric CUPRA el-Born in 2021, there are plans to grow and develop standalone sites as the premium brand continues to establish itself in the UK.