Hyundai wins coveted Wallpaper* Design Award for its concept car 45
Hyundai’s electric vehicle concept car 45 has been named ‘Best Concept Car’ by Wallpaper* magazine.
Wallpaper* editors chose the 45 as the winner of the Wallpaper* Design Awards in the category ‘Best Concept Car’, published in the February 2020 issue of the magazine. Designed as an homage to its heritage reimagined for the future, the 45 foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and intelligent design. This combination of elements convinced the judges to choose Hyundai’s concept car for the prestigious award.
“We are living through the era of digitised mobility. In contrast, the Hyundai 45 brings a bit of nostalgic charm back to car design in a contemporary way,” said SangYup Lee, senior vice president and head of Hyundai Design Center. “We are pleased to see that the combination of blending far-reaching innovations with nods to past glories has been so successful that it has been recognised by one of the most important design and lifestyle magazines worldwide.”
“Hyundai’s 45 concept combines analogue charm with refined surfaces and elegant lines,” said Sarah Douglas, Editor-in-Chief of Wallpaper*. “It’s modest, modern, clean and simple – a very Wallpaper* vehicle.”
About the Hyundai 45 Concept
Concept car 45 puts a twist on an icon of Hyundai: the 1974 Pony Coupe Concept, which early on defined the design DNA of the smart mobility provider. 45 takes its name from the 45-degree angles of the front and rear window lines which form a monocoque-style body. The modernized fastback is characterised by its clean lines and minimalistic structure.
With this concept car, Hyundai rethinks existing technologies by utilizing side cameras instead of traditional wing mirrors. Additionally, its interior is a unique living space capable of transforming to accommodate a range of passenger lifestyle demands. Hyundai revealed the 45 at the Frankfurt Motor Show 209. It embodies Hyundai’s ‘Style Set Free’ direction for future mobility that emphasizes personalisation of design and function.