Jaguar backs creative talent in new campaign
Jaguar is collaborating with a series of artists and renowned personalities in a new global F-PACE campaign showcasing its commitment to supporting the creative industries. From music and entertainment to photography and fashion, each film features a different Jaguar Creator.
American DJ Producer MK, features in, and provides the soundtrack for, the ‘Hard to Forget’ series with exclusive new track Lies featuring Raphaella, released on 29th January 2021. The music will feature across the entire series of films showcasing Jaguar’s performance SUV.
MK’s appearance in the F-PACE campaign marks the start of an ongoing partnership with Sony Music UK’s 4th Floor Creative aiming to showcase emerging talent and the importance of creativity.
DJ, producer and record label owner MK, said: “It’s been a lot of fun working with Jaguar on the Hard to Forget series. I’ve always been a car guy, and love all aspects of design – I studied architecture before I got into music – I’m excited for everyone to see the commercial, and to hear my new song”.
Other creators who will explore the new F-PACE include Mishael Phillip, the Nigerian-born London-raised photographer who specialises in documenting and reframing everyday scenes to inspire curiosity among viewers. Internationally acclaimed up-and-coming fashion designer Judy Wu also delves into the luxurious interior design of the performance SUV.
TV presenter Laura Winter who also features, makes podcasts for female cyclists while wingsuit diver and BASE jumper Jamie Cartwright has developed his own style of extreme sports video documentary.
Launched in September 2020, the new F-PACE is luxurious, connected and efficient. It combines an assertive new exterior, beautifully crafted all-new interior, latest generation Pivi Pro infotainment and the choice of in-line four- and six-cylinder engines including an efficient Plug-in Hybrid Electric Vehicle (PHEV) capable of up to 33 miles of all-electric driving with zero tailpipe emissions.