Kia continues to lead UK EV sales in 2021

Kia continues to lead sales of battery electric vehicles (BEVs) in the UK this year, with the e-Niro maintaining its position as the country’s best-selling BEV for the second consecutive month.

Across its full model line-up, the company sold a total of 2,873 units in the UK in February, representing a 5.6 per cent market share. Despite challenging market conditions, growing demand for electric and hybrid vehicles contributed to the brand’s sales performance. Electrified models* accounted for 45.7 percent of Kia’s sales in February, and more than a third (35.5 per cent) of the brand’s total year-to-date sales.

 

Top selling Niro

The Niro model family was the brand’s best-seller in February. With 1,215 units sold across all three variants (including e-Niro, Self-Charging Hybrid and Plug-in Hybrid variants), the Niro family was the sixth best-selling model in the UK in February, with the fully electric e-Niro accounting for 757 of these sales. Combined with sales of the Soul EV (41 units in February, 105 units year-to-date), Kia BEVs account for almost one in five (19 per cent) of all fully electric vehicles sold in the UK so far this year.

February also saw strong sales of the Sportage (765 units), and the new Picanto, updated at the end of 2020, was also the number-one seller in its class, accounting for 21.1 per cent of all A-segment sales (381 units).

Paul Philpott, president & CEO of Kia Motors (UK) Limited, commented: “The market still faces major challenges, even with a growing sense of optimism across the country. That said, our dealer network continues to work hard to deliver customer vehicles safely. Meanwhile, our long-term product strategy and focus on electrification means we are able to offer a wide range of vehicles and advanced powertrains in line with the evolving expectations of our customers.”