Lexus records two million electric sales

Lexus has now sold more than two million electrified cars globally.

Lexus has been a pioneer of electrification in the luxury car market since the launch of the RX400h in 2005. It has continued to develop its models and technologies with a mission to balance excellent driving performance with environmental sensitivity. It has expanded its line-up of electrified vehicles to provide options tailored to meet the diverse needs of its customers and society. Working with a philosophy of “right time, right product, right place,” it hopes to further develop its electrified vehicle portfolio in response to the different energy sources and infrastructure provisions available in different regions around the world.

Lexus currently offers nine electrified models, including hybrid electric and battery electric vehicles, in around 90 countries and regions. Globally, electrified vehicles accounted for one third (33 per cent) of Lexus sales in 2020; in Western and Central Europe, the share was even higher, at 96 per cent, while in the UK it was above 99 per cent.

 

By 2025, Lexus will introduce 20 new or improved models, including more than 10 electrified models (all-electric, plug-in hybrid and self-charging hybrid vehicles). That year is also the target date for the company to offer electrified options across its entire product range. Lexus also expects that by 2025, electrified models will account for more than 50 per cent of its global sales.

In addition, by 2050, Lexus aims to achieve carbon neutrality throughout the entire vehicle lifecycle, including materials, parts, vehicle manufacturing, logistics, driving and ultimate disposal and recycling.

To accelerate the spread of electrified vehicles, Lexus plans to introduce its first mass-market plug-in hybrid electric vehicle (PHEV) in 2021 and a completely new, dedicated all-electric model in 2022.

By applying the electrification technologies it has cultivated over the years in the field of hybrid electric vehicles, such as motors, inverters and batteries, Lexus will create new values and driving experiences that only its electrified vehicles can offer.

Future models will feature DIRECT4 and steer-by-wire systems. DIRECT4 is an all-wheel drive torque distribution technology that combines highly precise drive force control with responsive steer-by-wire systems. This greatly enhances vehicle responsiveness, giving a high level of dynamic performance that adds to the quality and enjoyment of the driving experience.