Lotus announces key changes for 2021

2021 is set to be a key year for Lotus which has announced plans for a new sports car series, a recruitment drive to support new investment and the final year of production for the Elise, Exige and Evora.

Lotus has released an image that hints at the new generation of products that will follow Elise, Exige and Evora and a full programme of activities is planned to celebrate the current range of three sports cars, starting with the elder, the iconic Lotus Elise.

The Lotus Elise was unveiled in 1995, revolutionising the low volume sports car industry with its pioneering use of extruded and bonded aluminium, high-tech composites and lightweight knowhow.

Using the technology pioneered in the Elise, the Exige, launched in 2000, quickly became the epitome of the ‘race car for the road’.  The Exige demonstrated a rare ability to give the driver an involving yet accessible experience on the road, while still managing to lap the most demanding tracks of the world quickly, with the safety and progressiveness expected of a Lotus.

The Evora, unveiled in 2008, returned Lotus to the lucrative super-sports car sector as an award-winning and versatile road car that was more driver-focused than its peers. In motorsport, the Evora was successful too, winning national GT championships around the world and gaining a podium at Le Mans.

Future Lotus cars are taking this learning and further developing it to ensure the preservation of that all-important DNA, with the overriding criteria of being for the drivers.

Phil Popham, CEO, Lotus Cars, said: “This year will be hugely significant for Lotus with new facilities coming on stream, a new sports car entering production and new levels of efficiency and quality that only a new car design and factory can deliver. Despite the continuing global challenges, Lotus has emerged from 2020 strong and on track in the delivery of our Vision80 business plan.”

He added: “As our Vision80 strategy illustrates, Lotus is all about looking forward, and our future is full of continuous innovation. In 2021, however, we will be reflecting on the legacy of our current range, starting with the Elise, a sports car that genuinely revolutionised the automotive industry, not only because it is a legend-in-its-own-lifetime but also for its impact on car design and technology.”

Matt Windle, Lotus’ executive director, engineering, said: “Our renowned team of engineers, designers and technicians who are working on the new cars are acutely aware of the legacy from the Elise, Exige and Evora.  Indeed, many were around when Elise was being developed. Members of our team, old and new, are now busy blending the learnings of the past with the innovations of today and tomorrow, to ensure our future cars truly move the game on but remain firmly committed to Lotus values.”

The Elise, Exige and Evora have contributed greatly to the Lotus business over the years, and by the time the last of these models leaves the assembly line, they will have sold a combined circa 55,000 units.

Lotus has created multiple automotive legends over the last 73 years, and with the Evija hypercar and new Type 131 sports car, a new dawn of innovation and legend-making is breaking over Hethel.