Lotus Eletre named GQ Magazine’s SUV Of The Year

The all-new Lotus Eletre hyper-SUV has claimed victory in GQ magazine’s Car Of The Year awards, winning the prestigious SUV Of The Year’title.

Selected annually by GQ’s panel of design, lifestyle and automotive experts, the awards honour vehicles from a diverse range of categories which are inspiring, interesting, have automotive integrity and get the pulse racing.

As both the first SUV and the first production EV in Lotus’ 75-year history, the Eletre marks the start of an exciting and electrified new chapter for the business and brand.

In summarising the Eletre’s winning traits, the GQ judges concluded: “The premium electric SUV sector is filling up faster than you can say recession-proof with all the automotive big beasts vying for attention, but none have grabbed our attention like Lotus.”

Ben Payne, chief creative officer, Lotus, said: “From the very first discussions about what the Eletre should be, our vision was to deliver a unique and highly desirable car that would demonstrate to the world what the EV future of Lotus would stand for. As an SUV, it will bring a completely new audience to the brand – a lifestyle customer. To be recognised for that by GQ, a globally renowned lifestyle publication, is a great honour.”