The New Defender announced as partner of Women’s Rugby World Cup

Land Rover and World Rugby have announced a new partnership that puts the New Defender at the heart of the women’s game for the first time.

Land Rover’s 25-year commitment to supporting rugby at all levels around the world has expanded, with Defender becoming a worldwide partner of Rugby World Cup 2021, which is being played from 8 October to 12 November in New Zealand.

It is the first time the global brand will support the women’s tournament as a worldwide partner with Defender pledging to help introduce new audiences and engage them with a sport that is growing at a phenomenal rate around the world. This will run alongside its long-term role as worldwide partner of the men’s tournament.

Laura Wood, head of Global PR Brand and Partnerships, Land Rover said: “Today is a new milestone on the Defender rugby journey, as we announce our increased support to the whole of the sport. We have long committed to the game’s grassroots, helping introduce thousands of boys and girls around the world to rugby. Now it’s time for Defender to deepen that commitment by helping women’s rugby get the recognition it deserves. We are excited to fully integrate the New Defender – which combines adventurous spirit and capability with innovation and sustainability – into our Rugby World Cup partnerships, starting this year.”

Land Rover has already outlined its commitment to a more sustainable future as a brand, and Rugby World Cup 2021 and the men’s edition in 2023 will provide a central platform to tell the story. This commitment will extend to the New Zealand tournament where a fleet of new electric hybrid Defenders will help the running of the tournament.